Press Releases

Hansgrohe’s Great Value Showering Crometta Range


Great-Value Showering with Crometta

The latest Crometta range from Hansgrohe comprises overhead and hand showers, shower sets and showerpipe. Jan Heisterhagen, Head of Product Management explains, “In collaboration with our partner Phoenix Design, we have created a range of products in the entry-level segment that combines water efficiency, sustainable technologies and premium design at an attractive price.”

The Crometta hand shower offers an enjoyable showering experience and a choice of up to two spray modes: a soft rain shower and the powerful IntenseRain mode. The appeal of this hand shower lies in its 10cm head, ergonomic handle, chrome finish and white shower face. All Crometta showerheads are available in a water-saving EcoSmart version which limits water flow to nine litres per minute, and in the case of the new Crometta Green hand shower, to six litres per minute.

A wide range for a variety of showering styles

With its large 24 x 24cm square showerhead for an enhanced shower experience, Hansgrohe’s new Crometta E 240 overhead shower stands out with its sleek, high-end design, its gleaming chrome-plated finish, and in the case of the EcoSmart version, an impressive shower performance of nine litres per minute. Its rain shower mode pampers users and caresses the skin like a warm summer rain. A round version (S) of the overhead shower is also available with a diameter of 24cm.


Hansgrohe’s Crometta S or E 240 showerpipe is a complete set that combines all components in a single system for greater convenience and more pleasurable showering. It consists of a round or square overhead showerhead, a Crometta Vario hand shower with a shower hose, an adjustable shower bar, and Hansgrohe’s Ecostat 1001 CL thermostat. The control unit is ergonomically designed and has a convenient metal lever. Its EcoStop function limits water flow to ten litres per minute – for sustainable shower pleasure.


Certified Showering

Certification is becoming increasingly important for projects of all size. BREEAM and the Code for Sustainable Homes aim to encourage more efficient use of water and energy; and WRAS (Water Regulations Advisory Scheme) also has a compliance scheme that is a legal requirement in the UK for all commercial buildings.

Hansgrohe’s new Crometta range of showerheads ensures peace of mind as it is has WRAS Product Approval which is the best way to demonstrate compliance. The EcoSmart models have special spray nozzles and a flow limitation system that reduce water flow to nine or even six litres per minute, depending on the model; this means that less energy is needed to heat water.


Sarah Evans, UK Head of Channel Marketing – Trade, comments, “Crometta showers tick all the boxes for anyone seeking the quality performance and timeless design that Hansgrohe is renowned for, but with a price tag that is much lower than you would expect. If you add to this the cost savings that can be made from saving water and energy with the EcoSmart models, Crometta really does deliver unbeatable value.“

Within the international Hansgrohe Group, Hansgrohe is the premium brand for bathroom and kitchen fixtures, showers and shower systems as well as thermostat and plumbing technology. Winners of numerous awards throughout the world, the brand’s products stand for modern technologies, innovative design and a superlative level of functional quality. This explains the success of the brand as a market leader in the shower segment and as one of the leading manufacturers of fixtures. With inventions such as the shower bar, adjustable spray types, the QuickClean function, the AirPower or the EcoSmart technology as well as the convenient Select technology, Hansgrohe is regarded as one of the leading innovators in the international sanitation industry.

Click below for pdf version of press release

Hansgrohe_June16_Press Release (Crometta_Retail)




Axor WaterDream 2016 by Hansgrohe

Axor_WaterDream_2016_Zen by GamFratesi_featureimage

Axor WaterDream 2016 with David Adjaye, Werner Aisslinger, FRONT,GamFratesi and Jean-Marie Massaud

Axor Extends Invitation to Architects and Designers to “Create your own Spout” with Alternative Materials and Forms

Building on the technological capabilities of the Axor U-Base, Axor ( envisioned a new dimension of individualization: washbasin spouts crafted from alternative materials with total freedom of form for seamless integration in the interior design or for creating a personal statement. Within this creative brief, Axor invited world-renowned design partners to present their visions for the meaning of water within the living spaces of tomorrow. Together with Axor, David Adjaye, Werner Aisslinger, FRONT, GamFratesi and Jean-Marie Massaud designed unique spouts that through their materiality, form and function, give a new emotionality and value to the tap itself and the water passing through it. Axor first presented these five original pieces during FuoriSalone in Milan in April and they were the Axor star attraction at The Water Studio in Clerkenwell during Clerkenwell Design Week.

“With the Axor WaterDream 2016 we discussed the meaning and value of water in our living space with some of the world’s best architects and designers, while testing the limits of individualization“, Philippe Grohe, Vice President of Design Management at Hansgrohe SE, summarizes. Developed with strong creative liberty, these five crafted and fully functional pieces are now on display for a design-savvy audience in London”, Philippe Grohe concludes.

A New Freedom in Design and Materiality with the Axor U-Base

The Axor U-Base is a universal fixture base that allows a simple and seamless connection to its counterpart – the spout: from standardized (e.g. Axor Starck V) to bespoke, exchanging or upgrading spouts is possible without sanitary installation. In addition, the Axor U-Base offers the security, longevity, and perfect water control of an Axor product. Serving as the starting point for this year’s Axor WaterDream design partners, it “supported the expansion of our creative horizons beyond purely industrial toward more individualized manufacturing“, Jean-Marie Massaud, long-time Axor design partner, explains. And Philippe Grohe goes on to comment: „This dedication to our vision is a testament to our belief in the combination of industrially perfected technology and individually crafted pieces to achieve an evolved creative liberty in the interior design of tomorrow.“

Five Spouts – One Approach: Alternative Materials and Forms as Individualizing Agents for Taps

Despite their very different views on the meaning of water within the interior space, each architect and designer experimented with alternative materials and forms to celebrate water and its path on a functional, and on an emotional level.

Axor_WaterDream_2016_Ritual_David Adjaye_web

In British architect David Adjaye’s concept Ritual, water appears from under a granite inlay that is cradled by a wedge-shaped, precious metal (bronze) spout. The water, always in view, is ritualized: from source, to flow, and finally, to descent.

Axor_WaterDream_2016_The Sea and the Shore_by Werner Aisslinger_web

German designer Werner Aisslinger’s conceptual spout, The Sea and the Shore, is a hybrid consisting of a fountain and a shelf – a space for rituality and functionality. Crafted from the ancient and historical material clay, it emphasizes the longevity and the value of water and water-releasing objects in our societies.

Axor_WaterDream_2016_Water Steps by Front_web

Water flows from platform to platform in Water Steps, a sculptural metal spout by the Swedish duo FRONT. Focusing on the playful exchange between form and water, it aesthetically and acoustically underlines the emotional potential of the natural element as it flows over PVD-finished, metallic surfaces.

Axor_WaterDream_2016_Zen by GamFratesi_web

Zen, designed by the Danish-Italian duo GamFratesi, reinterprets the classic Japanese wood fountain. With its minimalistic form and water flow, it achieves a tranquil and meditative spirit, which depicts the honest connection between nature and water.

Axor_WaterDream_2016_Mimicry by Jean-Marie Massaud_web

Jean-Marie Massaud’s Mimicry suggests a water-releasing object in complete harmony with the architectural landscape. Material (marble) and form (simple, geometric shapes) suggest an inherent connection to water and achieve an emotional enhancement of both object and resource.

Whether it is by integration or by making an obvious statement, all five crafted spouts address the evolving desire for individuality, emotionality and sensory experiences in living spaces where water interacts with us.

Hansgrohe_Jun16_Press Release (Axor WaterDream 2016)